Hope & Light

HOPE & LIGHT – Community Christmas Project
for East Lindsey in Lincolnshire

Hope & Light was a community project for Christmas 2020 in 3 parts that could be seen across East Lindsey in the ‘Vital & Viable’ towns of Alford, Horncastle, Louth & Spilsby.


Part One was a series of 4 community made projections shown in each of the 4 towns from 3pm to 9pm every night.

Part Two was a series of accompanying shopfront displays in each town designed & created by Lumo Workshop

Part Three was a chance to collect a tag and write a hope or a wish for 2021 and leave it in a designated place in each town

All the elements of Hope & Light ran throughout December until the beginning of January.


Spilsby Projection: Off the High Street by ‘If Only’ Card Shop

Spilsby Shopfront Exhibition: The Old Butchers (by The Red Lion)

Spilsby Hopes & Wishes Tags available from: ‘If Only’ Card Shop

Spilsby Tags attached to: The Railings around the Town’s Christmas Tree



Louth Projection: Eastgate above Heron Foods

Louth Shopfront Exhibition: 19 Mercer Row

Louth Hopes & Wishes Tags available from: M& G Designs on Eastgate

Louth Tags attached to: The Railings around the small tree in the Market Place, next to the Christmas Tree



Alford Projection: South Market Street

Alford Shopfront Exhibition: Alford Community Library

Alford Hopes & Wishes Tags available from: Alford Town Promotions, 23 Market Place

Alford Tags attached to: The Railings in front of Alford Manor House



Horncastle Projection: On the Market Place behind Poyntons 

Horncastle Shopfront Exhibition: 8 High Street

Horncastle Hopes & Wishes Tags available from: Just One More Bike, Market Place

Horncastle Tags attached to: The Railings around the Town’s Christmas Tree



Background Information

Hope & Light was commissioned by ELDC in response to the effect the pandemic is having on the high streets of East Lindsey. The Different Light Collective (the guys behind Spilsby Light Night) delivered this special creative project across the four ‘Vital & Viable’ Towns of Spilsby, Alford, Horncastle & Louth.

The project began with anyone across the district encouraged to download one of four simple Christmas templates which were allocated to each of the 4 towns like this:





People were encouraged to do whichever template / town they liked and to send them to us by the start of November. We were delighted and amazed by the response with over one thousand people sending in their own unique designs!

During November, the Different Light Team animated the designs into 4 simple short films and from the beginning of December, 4 projectors were placed in each of the 4 towns to show the community films, linked together by short animations by professional digital video artist Barret Hodgson, together with safety announcements and festive messages, to be shown on a constant loop from dusk until 9pm in each of the market towns right through to New Year’s Day.

Together with the 4 shopfront displays designed and created by Lumo Workshop and the Hopes & Wishes tags, the Different Light Team hopes that very much that the project raised a few spirits and brought a few smiles to people living in East Lindsey and we’d like to say a massive thank you to everyone who got involved and sent their designs to us – we hope you liked them!


For more information contact the Hope & Light Producer, Mr Holly on 07795 416149 simon@mrholly.co.uk.
Or, if you prefer, contact us by post at:
The Different Light Collective, c/o Spilsby Sessions House House, Church Street, Spilsby, Lincolnshire  PE23 5DY.

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