Hope & Light

HOPE & LIGHT – Community Christmas Engagement Project
for East Lindsey in Lincolnshire

Hope & Light is a new community engagement project commissioned by ELDC in response to the effect the pandemic is having on the high streets of East Lindsey. The Different Light Collective (the guys behind Spilsby Light Night) will be delivering this special creative project across the four ‘Vital & Viable’ Towns of Spilsby, Alford, Horncastle & Louth.

The project began with anyone across the district being encouraged to download the simple Christmas templates at the bottom of this page, which were allocated to each of the 4 towns like this:





People were encouraged to do whichever template / town they liked and to send them to us by 6th November. We were delighted and amazed by the response with over one thousand people sending in their own unique designs!

During November, the Different Light Team were busy animating the designs into 4 simple short films and from Friday 4th December, 4 projectors will be placed in each of the 4 towns opposite a building that will have been designated to act as a small outdoor screen for the whole month. The films, linked together by another short piece made by professional digital video artist Barret Hodgson, together with safety announcements and festive messages, will be shown on a constant loop from dusk until 9pm in each of the market towns from the start of December right through to New Year’s Eve.

Hope & Light will be a kind of safe Advent Trail for the district and the Council invites everyone (especially those who created a design) to come and see their images projected in the centre of their town. Maybe some families will also consider travelling safely to one or more of the other three towns to see the other project films during the festive month too. ELDC hopes that the project will create a modest increase in footfall across the 4 towns during what is bound to be an unusual and difficult Christmas period, but have also designed it so it won’t encourage large crowds at any specific time.

As well as the community projections, each town will also host a digital exhibition of all of the community images in an empty shop unit on a screen that will be placed inside a specially designed festive backdrop so you can see your own artwork more clearly (this will run all day, every day).

You can then also pick up a special weather-resistant tag from a number of shops around each of the 4 towns (see below for the 4 main ones) and take them to a set of railings where you will be able to tie them on and make a wish for 2021 and – if you like – you can also write a message on the label too.


Spilsby Projection: Off the High Street by ‘If Only’ Card Shop

Spilsby Shopfront Exhibition: The Old Butchers (by The Red Lion)

Spilsby Hopes & Wishes Tags available from: ‘If Only’ Card Shop

Spilsby Tags attached to: The Railings around the Town’s Christmas Tree


Louth Projection: Eastgate above Heron Foods

Louth Shopfront Exhibition: 19 Mercer Row (plus screens showing the film will also be shown at Peter Rhodes, Clarks and M&G Designs)

Louth Hopes & Wishes Tags available from: M& G Designs

Louth Tags attached to: The Railings around of the trees in the Market Place


Alford Projection: South Market Street

Alford Shopfront Exhibition: Alford Community Library

Alford Hopes & Wishes Tags available from: Alford Town Promotions

Alford Tags attached to: The Railings in front of Alford Manor House


Horncastle Projection: On the Market Place behind Poyntons 

Horncastle Shopfront Exhibition: 8 High Street

Horncastle Hopes & Wishes Tags available from: Just One Bike

Horncastle Tags attached to: The Railings around the Town’s Christmas Tree


Massive thank you to everyone who got involved and sent their designs to us – we hope you like them!


For more information contact the Hope & Light Producer, Mr Holly on 07795 416149 simon@mrholly.co.uk.
Or, if you prefer, contact us by post at:
The Different Light Collective, c/o Spilsby Sessions House House, Church Street, Spilsby, Lincolnshire  PE23 5DY.

East Lindsey District Council logo

Cracker template SPILSBY
Christmas Tree template LOUTH

Star template ALFORD
Snowflake template HORNCASTLE